Group Sales Suite

Accelerate Group Sales Revenue. Automate the Manual Friction.

From complex multi-room inbox requests to real-time PMS blocks and digital contract signatures — empower your group sales team to send sharper proposals that win more business, not just faster ones.

The Conversion & Velocity Matrix

Speed Wins the Group. Strategy Protects the Yield.

In group sales, the first hotel to reply with a professional offer wins the business over 70% of the time. But manual processing forces your team to choose between speed and accuracy. HERA eliminates that compromise by solving three critical bottlenecks:

Conversion Velocity

The Competitor Leak

While your team manually calculates room blocks, a faster competitor secures the business. HERA puts a beautiful, complete group proposal in front of the booker before your competitor even opens their inbox.

Smart Selection

The Yield Trap

It’s not about winning every group — it’s about winning the right ones. HERA pulls your Excel demand calendars or RMS data instantly into the inbox, so your team can accept groups that fill occupancy gaps and decline ones that displace high-paying transient guests.

Data Integrity

Blinded Forecasting

Because manual PMS entry is tedious, teams delay logging unconfirmed group requests, leaving your RMS in the dark. HERA auto-creates these blocks instantly, keeping your pricing algorithms perfectly accurate.

The Modular Track

Basic or Advanced — Built to Match Your Group Sales Complexity.

Basic

HERA Groups Basic

The Proposal Accelerator. The AI extracts core dates and room counts, letting agents draft and send visually stunning, media-rich HTML group proposal templates in seconds.

  • Automatic date & room-count extraction
  • Media-rich HTML proposal templates
  • Complete brand asset control — logos, fonts, images
Advanced

HERA Groups Advanced

The Integration Engine. Deep integration with Excel demand calendars and RMS group-displacement systems.

  • Everything in Basic
  • Excel demand calendar & RMS integration
  • Automatic multi-room PMS block creation
  • Mapped to the correct corporate or agency profile
Closing the Loop

Stop Chasing Signatures. Close Contracts Digitally.

Forcing corporate bookers or event planners to print, manually sign, scan, and email back group contracts adds days of friction. HERA features an integrated, legally binding digital signature tool right inside the dynamic presentation page. Bookers select allocations, input card details, and sign the contract online in seconds.

Win the group before your competitor even replies.

See how fast your team can move from inbox inquiry to a signed, PMS-synced group contract.